Jayanata, Christian Solly (2020) Pengaruh brand ambassador “Mohammad Ahsan dan Hendra Setiawan” dan product quality terhadap purchase decision melalui brand image pada produk mizuno official store di blibli.com. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
Preview |
Text (ABSTRAK)
ABSTRAK.pdf Download (423kB) | Preview |
Preview |
Text (BAB 1)
BAB 1.pdf Download (360kB) | Preview |
Text (BAB 2)
BAB 2.pdf Restricted to Registered users only Download (459kB) | Request a copy |
|
Text (BAB 3)
BAB 3.pdf Restricted to Registered users only Download (349kB) | Request a copy |
|
Text (BAB 4)
BAB 4.pdf Restricted to Registered users only Download (485kB) | Request a copy |
|
Preview |
Text (BAB 5)
BAB 5.pdf Download (349kB) | Preview |
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Registered users only Download (707kB) | Request a copy |
Abstract
Penelitian ini bertujuan untuk mengetahiu Pengaruh brand ambassador “Mohammad Ahsan dan Hendra Setiawan” dan product quality terhadap purchase decision melalui brand image pada produk raket dan perlengkapan mizuno badminton indonesia di blibli.com. Dalam penelitian ini mengguakan sampel secara acak sebanyak 100 responden dengan metode non probability sampling dengan menggunakan cara purposive sampling. Responden yang di pilih merupakan pembeli produk Mizuno Badminton Indonesia di Blibli.ata yang terkumpul akan diolah dengan menggunakan SEM-PLS. Dengan hasil kesimpulan bahwa Pengaruh Brand Ambassador dan Product Quality Berpengaruh Signifikan Terhadap Purchase Decision Melalui Brand Image pada produk raket dan perlengkapan mizuno badminton indonesia di blibli.com
Item Type: | Thesis (Undergraduate) |
---|---|
Department: | S1 - Manajemen |
Contributors: | Contribution Contributors NIDN / NIDK Email Thesis advisor Putra, Yan Wellyan Toni NIDN0721017201 onlineklaswm@gmail.com Thesis advisor Wibowo, Wahyudi NIDN0715047402 wahyudi@ukwms.ac.id |
Uncontrolled Keywords: | Duta merek , kualitas produk , citra merek , keputusan pembelian |
Subjects: | Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Users 8739 not found. |
Date Deposited: | 01 Aug 2020 07:48 |
Last Modified: | 01 Aug 2020 07:48 |
URI: | http://repository.ukwms.ac.id/id/eprint/22949 |
Actions (login required)
View Item |