Tan Fuk, Jiang (2014) Pengaruhproduct quality, service quality, store image, dan promotion terhadap brand experience, trust, dan commitment pada Kentucky Fried Chicken jalan Raya Darmo. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh Product Quality, Service Quality, Store Image, dan Promotion Terhadap Brand Experience, Trust, dan Commitment pada Kentucky Fried Chicken jalan raya darmo Surabaya. Penelitian ini melibatkan pelanggan Kentucky Fried Chicken jalan raya darmo Surabaya. Sampel penelitian sebanyak 200 responden yang akan dianalisis dengan menggunakan model persamaan structural (SEM) dengan menggunakan program LISREL 8.70. Kesimpulan dari penelitian ini adalah Product Quality, Service Quality,Store Image, dan Promotion memiliki pengaruh yang signifikan terhadap Brand Experience. Brand Experience juga memiliki pengaruh yang signifikan terhadap Trust, dan Commitment.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | Product Quality, Service Quality, Store Image, Promotion, Brand Experience, Trust, dan Commitment. |
Subjects: | Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Operator 3 Student Staff |
Date Deposited: | 04 Feb 2015 08:30 |
Last Modified: | 04 Feb 2015 08:30 |
URI: | http://repository.ukwms.ac.id/id/eprint/1168 |
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