The Implementation of the Theory of Planned Behavior (TPB) in the Use of Electric Motorbikes in Surabaya

Dewi, Ketut Okky Sofhia and Susanti, Christina Esti (2023) The Implementation of the Theory of Planned Behavior (TPB) in the Use of Electric Motorbikes in Surabaya. International Journal of Social Science and Human Research, 6 (12). pp. 7064-7975. ISSN pISSN: 2644-0679, eISSN: 2644-0695

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Abstract

This research aims to examine the influence of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention through Attitude Toward Use on Electric Motorbikes in Surabaya. The sampling technique used was non-probability sampling with purposive sampling technique. The sample used in this research was 170 respondents. With the specified criteria, namely respondents over 17 years of age, respondents who live in Surabaya and respondents who have an interest in using electric motorbikes. The calculation results in this study show that perceived usefulness has a positive effect on attitude toward use, perceived ease of use has a positive effect on attitude toward use, attitude toward use has a positive effect on behavioral intention, perceived usefulness has a positive effect on behavioral intention, perceived usefulness has no effect. positive influence on behavioral intention through attitude toward use, perceived ease of use has a positive effect on behavioral intention through attitude toward use. The suggestion from this research are that electric motorbikes can create innovation by improving the quality of comfort and safety so that consumers will be more interested in using them.

Item Type:	Article
Uncontrolled Keywords:	The Theory of Planned Behavior (TPB)
Subjects:	Business > Management
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	22 May 2024 06:09
Last Modified:	22 May 2024 06:09
URI:	http://repository.ukwms.ac.id/id/eprint/39666

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