"Bukan Sekadar Paham": A Quasi-Experimental Study on High School Students in Surabaya

Purnama, Finsensius Yuli and Apul, Merlina Maria Barbara (2023) "Bukan Sekadar Paham": A Quasi-Experimental Study on High School Students in Surabaya. "Bukan Sekadar Paham": A Quasi-Experimental Study on High School Students in Surabaya, 15 (1). pp. 95-110. ISSN eISSN: 2656-0208, pISSN: 2085-4609

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Abstract

This study employs a quasi-experimental research design to investigate the application of the tagline "Bukan Sekadar Paham" (not just understanding), which is the motto of the digital literacy program conducted by Masyarakat Anti Fitnah Indonesia (Mafindo). The primary objective of this research is to address the lack of quantitative analysis that empirically examines the implementation of the "Bukan Sekadar Paham" discourse in various programs. The chosen theoretical framework is deemed appropriate for this study as it offers a quantitative framework to measure changes in attitudes among training participants before and after undergoing the program. Furthermore, this research seeks to advance the utilization of quantitative research methods in evaluating the implementation of a discourse. In this case, the tagline is not merely perceived as an envisioned outcome but is evaluated through quantitative measurements. Specifically, this article focuses on the responses of students from four high schools in Surabaya who participated in the digital literacy program called Fikom Mengajar. The program was a collaborative effort between Mafindo, the Mafindo Commissariat of Widya Mandala Catholic University Surabaya (UKWMS), and the Student Executive Board of the Faculty of Communication Sciences at UKWMS. The research applied the theoretical framework of attitude change using the ABC three-dimensional indicators, which measure affect, behavior, and cognition. The survey method was utilized, employing an electronic questionnaire administered via a Google Form. The findings of this study demonstrate an improvement of the cognitive, affective, and conative indicators of attitude of high school students in Surabaya. Consequently, the quantitative analysis concludes that the application of the tagline in the Fikom Mengajar program was successful, as evidenced by the increase in mean scores and the significant results obtained from the t-test.

Item Type:	Article
Uncontrolled Keywords:	bukan sekedar paham, digital literacy, Fikom Mengajar, cek fakta, generation z
Subjects:	Communication Science
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	30 Aug 2023 06:26
Last Modified:	13 Sep 2023 05:33
URI:	http://repository.ukwms.ac.id/id/eprint/36658

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