Australian fresh juice a strategic bussines plan

Ekawati, Sofia (2006) Australian fresh juice a strategic bussines plan. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The challenge in starting up a new business by having a market survey and applying it in running a profit-oriented business has a significant way of its own. Strategically located at Tunjungan Plaza III, a widely-known shopping mall at the heart of North Surabaya, Australian Fresh Juice serves its main specialty on juices. Using natural fruits and traditional spices as main ingredients, Australian Fresh Juice offers a variety of juice that boosts immunity and brain system as well as activates antibody against stresses, low-blood and high-blood pressure, exhaustion, heart and liver diseases, etc. The benefits gained from using such natural ingredients are further promoted by outstanding layout and design for the juice packaging. The juices are filled in handy cups with trendy design and catchy colors. Such packaging is facilitated with beautiful interior shop design which is the main attraction for Surabaya market in general. All these are surely able to compete with other juice products in Surabaya.

Item Type:	Thesis (Masters)
Department:	["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords:	Marketing strategy, distinguished benefits, location and layout design.
Subjects:	Business Business > Strategic Management
Divisions:	Graduate School > Master Program in Management
Depositing User:	Sri Kusuma Dewi
Date Deposited:	26 Jun 2015 08:40
Last Modified:	26 Jun 2015 08:40
URI:	http://repository.ukwms.ac.id/id/eprint/2648

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