The effect of perceived usefulness , perceived ease of use , word of mouth , perceived value and perceived trust toward customer intention to use ova application

Lukman, Christina (2019) The effect of perceived usefulness , perceived ease of use , word of mouth , perceived value and perceived trust toward customer intention to use ova application. Undergraduate thesis, Widya Mandala Chatholic University Surabaya.

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Abstract

One of the most effective ways to do know about the quality of some product is by customer feedback. Therefore, the customer feedback is very important to because the use of customer feedback we know about the quality of some product. Application with good credibility ultimately will brings good affect on customer intention to use . This research is Quantitative research where author spread Questionnaire to collect some random data in Surabaya that know about OVO and at least aged 17. There will be 150 selected population, that called sample. These sample will be processed by SPSS to determine the relationship between variables.. Implication for research and practice are discussed.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Management" not defined]
Uncontrolled Keywords: Intention to Use, Perceived Usefulness, Perceived Ease of Use, Word of Mouth , Perceived Value , Perceived Trust
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 7264 not found.
Date Deposited: 16 Jul 2019 01:26
Last Modified: 16 Jul 2019 01:26
URI: http://repository.ukwms.ac.id/id/eprint/19334

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