Ekawati, Novita (2018) Pengaruh perceived acquisition value, perceived transaction value terhadap e-loyalty melalui consumer e-satisfaction pada Lazada.co.id di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Tujuan penelitian ini adalah menganalisis pengaruh perceived acquisition value terhadap e-loyalty, pengaruh perceived transaction value terhadap e-loyalty, dan pengaruh e-loyalty terhadap e-satisfaction. Desain penelitian adalah penelitian kausal. Jumlah sampel penelitian ini 110 sampel, dan teknik analisis data menggunakan partial least square. Temuan penelitian ini menunjukkan bahwa perceived acquisition value terbukti berpengaruh terhadap e-satisfaction. Perceived transaction value terbukti berpengaruh terhadap e-satisfaction. e-satisfaction terbukti berpengaruh terhadap e-loyalty. Kesimpulan ini menjawab hipotesis ketiga penelitian, sehingga hipotesis ketiga yang menyatakan bahwa satisfaction terbukti berpengaruh terhadap e-loyalty adalah diterima.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | Perceived acquisition value, perceived transaction value, e-satisfaction, e-loyalty |
Subjects: | Business Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Users 5046 not found. |
Date Deposited: | 30 Jan 2018 08:28 |
Last Modified: | 30 Jan 2018 08:28 |
URI: | http://repository.ukwms.ac.id/id/eprint/13650 |
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