Jasa Konseling Online: Peran Opinion Leader Pada Purchase Intention

Wellyan, Marieta Vania and Dewi, Desak Nyoman Arista Retno (2014) Jasa Konseling Online: Peran Opinion Leader Pada Purchase Intention. PSIKOSTUDIA JURNAL PSIKOLOGI, 12 (1). pp. 117-122. ISSN p-ISSN : 2302-2582, e-ISSN : 2657-0963

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Abstract

The declining mental health condition due to the Covid-19 pandemic raises the need for counseling. The pandemic situation and the era of digitalization have encouraged the re-emergence of online counseling services know as e-counseling. The limitations of the online counseling process do not reduce consumers' intention to use this service. Intention to use e-counseling services can be determined by positive thoughts and perceptions of the information provided by individuals or organizations who have credibility and can be trusted (opinion leaders) regarding the quality of services offered. This study aims to analyze the relationship between the perception of opinion leaders and purchase intentions on e-counseling services. This research is a quantitative research with purposive sampling technique. Data from 101 research subjects were processed using Kendall's Tau B non-parametric statistics. A significant value of 0.000 (p <0.05) indicates there is a positive relationship between perceptions of opinion leaders and purchase intention with an effective contribution of 33.5%.

Item Type:	Article
Uncontrolled Keywords:	Purchase Intention, Opinion Leader, E-Counselling Services
Subjects:	Psychology
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	14 Aug 2024 06:06
Last Modified:	14 Aug 2024 06:06
URI:	https://repository.ukwms.ac.id/id/eprint/40838

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