Junia, Monalisa (1998) Code switching between buyers and sellers in a garment shop in Pasar Kapasan Surabaya. Undergraduate thesis, Faculty of Teacher Training and Education.
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Abstract
Language is a key for communication in the society. Many big cities, for example Surabaya, have a multilingual society consisting of ethnic groups, cultures and languages in which code switching usually occurs. Even in business, code switching happens. The objective of this study is to obtain the reasons which influence the sellers and the buyers to switch their codes during their business transaction conversations. This study is qualitative research since the writer does not set out to test hypothesis, but objectives the conversation conducted by the subjects under study. The subjects of this study are the writer’s mother and her uncle as the sellers who are Chinese, and three buyers who come from Madura. The writer acts as an observer records the conversations. The data are collected by applying some steps: (1) preparing a cassette, a walkman tape recorder and a notebook, (2) asking permission, and (3) collecting the data. Using closely—related participants, informal setting and shopping topic, the writer analyzed the data, and finally she presented the reasons which influenced them to code switch. The writer found out that the sellers and the buyers switched codes because of three dominant reasons. They are: (1) the buyers and sellers wanted to maintain their relationship because they had known each other for years, (2) the sellers might make efforts in order to achieve their selling target, and (3) the buyers intended to show their emotion when they found out the increase of the goods’ price.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Widya Mandala Catholic University Surabaya" not defined] |
Subjects: | English Education |
Divisions: | Faculty of Teacher Training and Education > English Education Study Program |
Depositing User: | Users 14 not found. |
Date Deposited: | 07 Jan 2016 02:00 |
Last Modified: | 07 Jan 2016 02:00 |
URI: | https://repository.ukwms.ac.id/id/eprint/3804 |
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