Does Market Competition Motivate Corporate Social Responsibility? Insight from Malaysia (Adakah Persaingan Pasaran Memotivasikan Tanggungjawab Sosial Korporat? Pengalaman Malaysia)

Kontesa, Maria, Brahmana, Rayenda and Memarista, Gesti (2020) Does Market Competition Motivate Corporate Social Responsibility? Insight from Malaysia (Adakah Persaingan Pasaran Memotivasikan Tanggungjawab Sosial Korporat? Pengalaman Malaysia). Does Market Competition Motivate Corporate Social Responsibility? Insight from Malaysia (Adakah Persaingan Pasaran Memotivasikan Tanggungjawab Sosial Korporat? Pengalaman Malaysia), 54 (1). pp. 167-179. ISSN ISSN: 0126-1962, 01271962, 7166058

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Abstract

This study aims to examine the role of product market competition on Corporate Social Responsibility (CSR) by engaging altruism and utilitarianism views. Using dynamic Generalized Method of Moment panel regression for 524 Malaysian non-financial industry listed companies from 2010 to 2016, we find that firms in a more competitive environments increase their CSR activities. We interpret these results as evidence that CSR is strategically chosen by firms not for the societal benefits, but more on business as usual; a support for utilitarianism view, i.e profit maximizations. It explains the rationale that CSR activities are less employed in a more monopolistic or oligarchic industry. Practically, this study suggests that the CSR activities are forced by market competition. Firms in a more competitive market need CSR as their non-market strategies.

Item Type:	Article
Uncontrolled Keywords:	Product market competition; product differentiation; market size; market concentration; corporate social responsibility
Subjects:	Business > Management
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	09 May 2023 04:39
Last Modified:	09 May 2023 04:39
URI:	https://repository.ukwms.ac.id/id/eprint/34739

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