Pengaruh promosi penjualan dan kualitas pelayanan terhadap keputusan pembelian konsumen di Beta Jaya Mart Ponorogo

Widyasari, Louis Arin (2022) Pengaruh promosi penjualan dan kualitas pelayanan terhadap keputusan pembelian konsumen di Beta Jaya Mart Ponorogo. Undergraduate thesis, Widya Mandala Surabaya Catholic University.

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Abstract

Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh promosi penjualan dan kualitas pelayanan terhadap keputusan pembelian konsumen di Beta Jaya Mart Ponorogo. Sampel yang digunakan didalam penelitian ini sebanyak 100 responden, dengan metode purposive sampling. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menemukan bahwa variabel pengaruh promosi penjualan dan kualitas pelayanan berpengaruh signifikan dan positif terhadap keputusan pembelian pembelian konsumen di Beta Jaya Mart Ponorogo.

Item Type:	Thesis (Undergraduate)
Department:	S1 - Manajemen
Contributors:	Contribution Contributors NIDN / NIDK Email Thesis advisor Kurniawati, Dyah NIDN0713126601 dykwati@gmail.com
Uncontrolled Keywords:	Promosi penjualan , kualitas pelayanan, keputusan pembelian
Subjects:	Widya Mandala Catholic University on Madiun Campus > Faculty of Business Business > Management
Divisions:	Faculty of Business > PSDKU - Management Undergraduate Study Program
Depositing User:	Users 11756 not found.
Date Deposited:	21 Dec 2022 02:33
Last Modified:	21 Dec 2022 02:33
URI:	https://repository.ukwms.ac.id/id/eprint/32716

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