The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Tulipa, Diyah, Gunawan, Sri and Supit, V. Henky (2014) The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions. The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions, 5 (2). pp. 151-164. ISSN ISSN 2057-6068, ISSN 2157-6068

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Official URL: http://www.macrothink.org/journal/index.php/bms/ab...

Abstract

Shopping experiences are not only how consumer acquires goods but also how the experiences fulfill pleasure and happiness. This study examines the store environments (physical facilities, display of product and point of purchase) that could influence emotional responses (positive emotion and satisfaction) and repurchase intention. This study employed 260 customers of grocery stores in Surabaya, Indonesia. The results show that physical facilities affect satisfaction. Display of product and point of purchase have influence positive emotions. Positive emotion gives impact to customer satisfaction, then in turn satisfaction affect repurchase intention. However, positive emotion was not influence repurchase intention, significantly.

Item Type:	Article
Uncontrolled Keywords:	Store atmosphere, Positive emotions, Satisfaction, Repurchase intention
Subjects:	Entrepreneurship
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	21 Apr 2022 02:33
Last Modified:	21 Apr 2022 02:33
URI:	https://repository.ukwms.ac.id/id/eprint/29845

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