Pengaruh impulse buying tendency, afeksi positif dan afeksi negatif terhadap urge to purchase yang menyebabkan impulse buying pada produk di Informa Surabaya

Pratama, Fx Ardita (2020) Pengaruh impulse buying tendency, afeksi positif dan afeksi negatif terhadap urge to purchase yang menyebabkan impulse buying pada produk di Informa Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh impulse buying tendency, afeksi positif, afeksi negatif terhadap urge to purchase yang menyebabkan impulse buying di informa surabaya. Sampel yang digunakan sebanyak 120 responden dengan teknik analisis SEM dengan bantuan program LISREL 8.80. Hasil penelitian ini menunjukkan bahwa impulse buying tendency, positif affect, negatif affect terhadap urge to purchase memiliki pengaruh positif terhadap impulse buying, hal ini mendukung hipotesis pertama, yaitu impulse buying tendency berpengaruh positif terhadap urge to purchase dan hipotesis kedua, yaitu positif affect berpengaruh positif terhadap urge to purchase dan hipotesis ketiga, yaitu negatif affect berpengaruh negatif terhadap urge to purchase dan hipotesis keempat, yaitu urge to purchase berpengaruh positif terhadap impulse buying.

Item Type:	Thesis (Undergraduate)
Department:	S1 - Manajemen
Contributors:	Contribution Contributors NIDN / NIDK Email Thesis advisor Ardhanari, Margaretha NIDN0716047002 UNSPECIFIED Thesis advisor Supriharyanti, Elisabeth NIDN0728047601 UNSPECIFIED
Uncontrolled Keywords:	Impulse buying tendency, positif affect, negatif affect, urge to purchase, impulse buying
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	F.x. Ardita Pratama
Date Deposited:	25 Sep 2020 06:29
Last Modified:	25 Sep 2020 06:29
URI:	https://repository.ukwms.ac.id/id/eprint/23525

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