Putro, A.J.Jan Wellyan Toni (2006) Aplikasi Model Sistem Informasi Pemasaran. Jurnal Ekonomi & Bisnis, 10 (1). pp. 35-40. ISSN 1410-7465
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Abstract
This paper discusses decision making for marketing. It is argued that a good decision should be based on the available information. Accordingly a firm should create marketing information system to provide ready made information for decision. Information system could manage essential information for good decision. This paper gives a model of marketing information system and decision support system.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | decision making, marketing information system, decision support system. |
| Subjects: | Business > Management |
| Divisions: | Journal Publication |
| Depositing User: | F.X. Hadi |
| Date Deposited: | 10 Dec 2018 03:19 |
| Last Modified: | 29 Mar 2019 04:39 |
| URI: | https://repository.ukwms.ac.id/id/eprint/16434 |
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