Pengaruh perceived risk, website reputation, online trust dan perceived value terhadap repurchase intention pada konsumen Zalora di Surabaya

Sanjaya, Novia (2018) Pengaruh perceived risk, website reputation, online trust dan perceived value terhadap repurchase intention pada konsumen Zalora di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan Penelitian ini untuk menganalisis pengaruh Perceived Risk , Website Reputation, Online Trust dan Perceived Value terhadap Repurchase Intention pada konsumen Zalora di Surabaya. Penelitian ini merupakan penelitian kausal. Teknik pengambilan sampel menggunakan non probability sampling dengan cara purposive sampling. Sampel yang digunakan sebesar 160 responden. Data dikumpulkan dengan instrumen kuesioner dan selanjutnya diolah dengan teknik analisis Struktural Equation Model (SEM) dengan menggunakan program Lisrel 8.70. Hasil penelitian ini menunjukkan bahwa Perceived risk berpengaruh negative signifikan terhadap Online Trust.Variabel Website Reputation berpengaruh positif signifikan terhadap Online Trust. Variabel Website Reputation berpengaruh positif signifikan terhadap Perceived Value. Variabel Online Trust berpengaruh positif signifikan terhadap Repurchase Intention. Variabel Perceived Value berpengaruh positif signifikan terhadap Repurchase Intention.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Perceived risk, website reputation, online trust, perceived value, repurchase intention
Subjects:	Business Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Novia Sanjaya
Date Deposited:	01 Feb 2019 02:12
Last Modified:	01 Feb 2019 02:12
URI:	https://repository.ukwms.ac.id/id/eprint/15889

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