Sianadewi, Jessica Hani (2018) Pengaruh perceived social presence, perceived ease of use, perceived usefulness, dan attitude towards online shopping terhadap niat beli pada jakartanotebook.com. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Bisnis e-commerce era sekarang memiliki perkembangan yang cukup pesat di Indonesia. Proses pembelian online yang dilakukan dipengaruhi oleh banyak faktor. Salah satunya faktor teknologi seperti yang dijelaskan pada teori TAM (Technology Acceptance Model), yakni faktor kemudahan penggunaan dan kemanfaatan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perceived social presence, perceived ease of use, perceived usefulness dan attitude towards online shopping terhadap niat beli pada jakartanotebook.com. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden yang pernah mengunjungi dan menggunakan fitur pencarian di situs jakartanotebook.com. Data dikumpulkan menggunakan kuesioner dan diolah menggunakan teknik Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa perceived social presence memiliki pengaruh positif terhadap perceived usefulness, perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, perceived ease of use memiliki pengaruh positif terhadap attitude towards online shopping, dan attitude towards online shopping memiliki pengaruh positif terhadap niat beli di jakartanotebook.com.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | Perceived social presence, perceived ease of use, perceived usefulness, attitude towards online shopping, niat beli, TAM |
Subjects: | Business Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Users 5347 not found. |
Date Deposited: | 02 Feb 2018 02:51 |
Last Modified: | 02 Feb 2018 02:51 |
URI: | https://repository.ukwms.ac.id/id/eprint/13895 |
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