Pengaruh impulse buying, consumer anxiety, dan escapism terhadap perilaku compulsive buying pada konsumen sepatu di Surabaya

Pundian, Yosep Natalius (2017) Pengaruh impulse buying, consumer anxiety, dan escapism terhadap perilaku compulsive buying pada konsumen sepatu di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh impulse buying, consumer anxiety, dan escapism terhadap perilaku compulsive buying pembelian sepatu di Surabaya. Variabel penelitian ini terdiri dari variabel impulse buying, consumer anxiety dan escapism sebagai variable eksogen serta compulsive buying sebagai variabel endogen. Jumlah sampel penelitian sebanyak 140 sampel. Teknik analisis data menggunakan structural equation modeling (SEM). Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif antara impulse buying terhadap consumer anxiety, consumer anxiety terhadap compulsive buying, consumer anxiety terhadap escapism dan escapism terhadap compulsive buying.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Impulse buying, consumer anxiety, escapism, compulsive buying
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Yosep Natalius P.
Date Deposited:	03 Aug 2017 08:05
Last Modified:	03 Aug 2017 08:05
URI:	https://repository.ukwms.ac.id/id/eprint/12057

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