Items where Author is "Gestanti, Lila"

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Article

Memarista, Gesti and Gestanti, Lila (2018) Sunk Cost Dilemma Behavior: The Contribution Marketing Expenses towards Financial Performance. Sunk Cost Dilemma Behavior: The Contribution Marketing Expenses towards Financial Performance, 22 (4). pp. 625-642. ISSN eISSN: 2443-2687, pISSN: 1410-8089

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