Pengaruh impulse buying terhadap compulsive buying melalui consumer anxiety sebagai variabel mediating pada produk fashion (pakaian) di Surabaya

Kusuma, Silvia Ernita (2016) Pengaruh impulse buying terhadap compulsive buying melalui consumer anxiety sebagai variabel mediating pada produk fashion (pakaian) di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh impulse buying terhadap consumer anxiety, consumer anxiety terhadap compulsive buying, impulse buying terhadap compulsive buying melalui consumer anxiety. Dalam penelitian ini, ketiga variabel tersebut dianalisis menggunakan analisis SEM LISREL 8.70. Obyek penelitian ini adalah produk fashion (pakaian) di Surabaya. Jumlah sampel yang digunakan dalam penelitian sebanyak 107 responden. Hasil penelitian menunjukkan bahwa model yang dibangun dapat memprediksi perilaku konsumen tentang compulsive buying secara terperinci hasil menjelaskan pada pengujian hipotesis pertama, impulse buying berpengaruh positif terhadap consumer anxiety. Selain itu, hasil penelitian pada pengujian hipotesis kedua, menunjukkan bahwa consumer anxiety berpengaruh positif terhadap compulsive buying. Sedangkan hipotesis ketiga menunjukkan bahwa impulse buying berpengaruh positif terhadap compulsive buying melalui consumer anxiety.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Impulse Buying,Consumer Anxiety, Compulsive Buying
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 3888 not found.
Date Deposited: 01 Feb 2017 01:50
Last Modified: 01 Feb 2017 01:50
URI: http://repository.ukwms.ac.id/id/eprint/9791

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