Primananda, Bunga Ayu (2016) Influence of company image on applicant attraction in the recruitment process of PT. X Company in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
In this new era of globalization, many industries have serious difficulties in recruiting potential employee in the wake of significant shifts in the demographic composition of labor markets and rapid changes in technology. Recruitment is the primary mechanism used by organizations to attract qualified applicants, this discipline is receiving increased recognition among academic scholars as organizations seek to establish a competitive advantage over competitors in response to shifts in labor market conditions. The aim of the research is to explain, describe, and identify the influence of company image on applicant attraction of PT X Company. The data was gathered in structured survey questionnaire distributed to the 200 applicants of PT X Company in Job Fair or daily test/interview, and collected on the same day. The data was analyzed by using Descriptive Statistic and Correlation Analysis. The Result shows that the Company Image has positive correlation with the Attraction of Applicant. Meanwhile, as individual dimension, company image has influence toward job applicant attraction.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | Company Image, Job Applicant, Applicant Attraction, Descriptive Statistics, Correlation Analysis |
Subjects: | Business > Management |
Divisions: | Faculty of Business > International Business Management Undergraduate Study Program |
Depositing User: | Users 3252 not found. |
Date Deposited: | 29 Aug 2016 09:37 |
Last Modified: | 29 Aug 2016 09:37 |
URI: | http://repository.ukwms.ac.id/id/eprint/8298 |
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