A Study on how marketing and sales organization works in a building materials company in the cities of Madiun, Kediri, Tuban, Malang, and Banyuwangi

Winarsih, . (2016) A Study on how marketing and sales organization works in a building materials company in the cities of Madiun, Kediri, Tuban, Malang, and Banyuwangi. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

Preview	Text (ABSTRAK) ABSTRAK.pdf Download (899kB) | Preview
Preview	Text (BAB 1) BAB 1.pdf Download (211kB) | Preview
	Text (BAB 2) BAB 2.pdf Restricted to Registered users only Download (265kB)
	Text (BAB 3) BAB 3.pdf Restricted to Registered users only Download (221kB)
	Text (BAB 4) BAB 4.pdf Restricted to Registered users only Download (697kB)
Preview	Text (BAB 5) BAB 5.pdf Download (320kB) | Preview
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Registered users only Download (247kB)

Abstract

This Case Study aims to know more about on the workings of marketing strategy and marketing mix 4 Ps in business to business (B2B) within the PT D Company and to get a better understanding on how that business to business strategy is used by the PT Company. This Case Study uses primary data from the questionnaires used by the PT D Company organization for interviews with retail hardware stores in five cities in East Java. Those five cities are Madiun, Kediri, Tuban, Malang, and Banyuwangi. Other primary data used comes from direct face to face interviews with the PT D Company management, conducted directly by the Author. The findings from the interview with management and field interviews show a close match between practice and theory as described in the chapter literature review. Key words: marketing mix 4 Ps, marketing strategy, business to business marketing

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Marketing mix 4 Ps, marketing strategy, business to business marketing
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Aurelia Riana Ika Susanti
Date Deposited:	14 Sep 2016 03:55
Last Modified:	14 Sep 2016 03:55
URI:	http://repository.ukwms.ac.id/id/eprint/7029

Actions (login required)

View Item