Horison, Febrina (2016) The implementation of above the line advertising in Indofood Sukses Makmur Bogasari Flour Mills Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
The crucial role of advertising nowadays increases since the technology were running faster. From the conventional until the modern one, impacted of this new era. Since advertising is one of the ways of a company to connect with their target market, it has to be effective yet efficient delivering to them. In Bogasari company, they had the Above the Line and Below the Line advertising. The most used advertising from the observation were outdoor and print advertising. Here Bogasari wants to create a better positioning to their target market about their product. Competing not only with the competitor but also with the customer whose nowadays very ‘picky’ to choose what kind of information they want to have. Thus, in this research report were the result of observation about the advertising and also giving suggestion for their future improvement.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
| Uncontrolled Keywords: | Advertising, Above the Line, Outdoor and Print Advertising |
| Subjects: | Business |
| Divisions: | Faculty of Business > International Business Management Undergraduate Study Program |
| Depositing User: | Users 14 not found. |
| Date Deposited: | 11 Jul 2016 07:03 |
| Last Modified: | 21 Jul 2016 07:44 |
| URI: | http://repository.ukwms.ac.id/id/eprint/6956 |
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