‘Clickbait’ sebagai ‘Darwinisme Informasi’: Sebuah Uraian Konseptual

Krisdinanto, Nanang (2023) ‘Clickbait’ sebagai ‘Darwinisme Informasi’: Sebuah Uraian Konseptual. Clickbait’ sebagai ‘Darwinisme Informasi’: Sebuah Uraian Konseptual, 6 (1). pp. 16-27. ISSN pISSN: 2620-8105, eISSN: 2621-0304

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Abstract

This paper is a literature review that examines the clickbait phenomenon, the historical context of its emergence, its conceptualization, and the analytical tools that can be used to detect it. Clickbait refers to articles with misleading titles that exaggerate the content on the landing page, exploiting the user's curiosity gap and luring them to click on links that often disappoint them. The goal is to attract users to click on the title to monetize the landing page. As an analytical tool, researchers can use six variables offered by Bazaco (2019), namely incomplete information, appeals expressions, repetition and serialization, exaggeration, soft news, and striking audiovisual elements which are divided into two categories, namely presentation variables and content variables.

Item Type:	Article
Uncontrolled Keywords:	clickbait; news; presentation variables; content variables.
Subjects:	Communication Science
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	25 Mar 2024 07:46
Last Modified:	26 Mar 2024 06:38
URI:	http://repository.ukwms.ac.id/id/eprint/39497

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