Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix.

Nugroho, Muhammad Afiif Nuradi, Herawati, Lenny and Laurentius, Suratno (2023) Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix. Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix., 22 (1). pp. 27-35. ISSN ISSN: 1412-7350, eISSN : 26213362

[thumbnail of Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix.] Text (Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix.)
7. Penerapan_strategi_pemasaran_.pdf
Download (305kB)
[thumbnail of Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix.] Text (Penerapan Strategi Pemasaran Produk Kripik Pisang Pada UD. XYZ Dengan Analisa Swot dan Promotion Mix.)
8. Penerapan_strategi_pemasaran_hasil cek similarity.pdf
Download (2MB)

Abstract

The marketing strategy is very important in a business besides that a good marketing strategy will be able to increase the number of sales. fluctuating, unstable.The method used in this research is SWOT analysis and Promotion Mix is a marketing strategy through the identification of internal and external factors.The research results, from the identification and questionnaire obtained that UD. XYZ is in quadrant IV where UD. XYZ is in a position of careful stability where the strategy used for quadrant IV is to grow and develop. In Friska Andriani's research, et al (2021) only evaluated opportunities in the form of product names and suggestions for being more innovative and more creative in introducing new menus.In conclusion, after knowing consumer needs, suggestions for improvement are given by implementing a Promotion Mix strategy, namely by marketing products through social media (Facebook, Instagram), participating in exhibitions held by related agencies, serving a certain amount of COD, and providing product testers at certain retailers.Contribution, with the implementation of this strategy UD.XYZ can increase sales by more than 100%, so it is hoped that this sales volume can continue as expected.

Item Type: Article
Uncontrolled Keywords: Strategi Pemasaran, SWOT, Promotion Mix
Subjects: Engineering > Chemical Engineering
Divisions: Journal Publication
Depositing User: F.X. Hadi
Date Deposited: 12 Mar 2024 08:11
Last Modified: 16 Apr 2024 08:30
URI: http://repository.ukwms.ac.id/id/eprint/39278

Actions (login required)

View Item View Item