Gode, Natalia (2014) Pengaruh risiko perishable goods terhadap pengecekan tanggal kadaluarsa di Hypermart East Coast Surabaya. Undergraduate thesis, Widya Mandala Catholic University.
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Abstract
Tujuan penelitian ini adalah menjelaskan pengaruh functional risk, performance risk, physical risk, psychological risk, social risk, dan financial risk terhadap pengecekan tanggal kadaluarsa yang dilakukan oleh konsumen ketika membeli produk perishable. Variabel dalam penelitian ini meliputi enam variabel bebas dan satu variabel terikat. Jumlah sampel penelitian adalah 100 sampel. Teknik analisis data menggunakan regresi linier berganda. Berdasarkan nilai koefisien determinasi (R Square) diketahui bahwa pengaruh functional risk, performance risk, physical risk, psychological risk, social risk, financial risk terhadap pengecekan tanggal kadaluarsa adalah sebesar 77,8%. Temuan dalam penelitian ini menunjukkan bahwa functional risk, performance risk, physical risk, psychological risk, dan financial risk berpengaruh terhadap pengecekan tanggal kadaluarsa.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | Functional Risk, Performance Risk, Physical Risk, Psychological Risk, Social Risk, Financial Risk, Pengecekan Tanggal Kadaluarsa, Perishable Goods |
Subjects: | Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Users 12 not found. |
Date Deposited: | 09 Jul 2015 04:24 |
Last Modified: | 09 Jul 2015 04:24 |
URI: | http://repository.ukwms.ac.id/id/eprint/3395 |
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