Pengaruh perceived quality terhadap perceived value, satisfaction dan repurchase intention pada produk private label Carrefour BG Junction Surabaya

Kurniawan, Pieter (2014) Pengaruh perceived quality terhadap perceived value, satisfaction dan repurchase intention pada produk private label Carrefour BG Junction Surabaya. Undergraduate thesis, Widya Mandala Catholic University.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived quality terhadap perceived value, satisfaction dan repurchase intention pada produk private label Carrefour BG Junction Surabaya. Perceived value dalam penelitian ini terdiri atas functional value, monetary value, emotional value dan social value. Sampel dalam penelitian ini sejumlah 200 responden yang dianalisis menggunakan Structural Equation Modeling (SEM) dengan bantuan program LISREL. Hasil penelitian ini menunjukkan bahwa perceived quality berpengaruh positif terhadap perceived functional value, monetary value, emotional value dan social value. Perceived functional value, monetary value, emotional value dan social value berpengaruh positif terhadap satisfaction. Satisfaction berpengaruh positif terhadap repurchase intention produk private label Carrefour BG Junction Surabaya.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: private label, perceived quality, perceived value, satisfaction dan repurchase intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 14 Jul 2015 08:17
Last Modified: 14 Jul 2015 08:17
URI: http://repository.ukwms.ac.id/id/eprint/3308

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