Junaedi, C Marliana and Darsono, Licen Indahwati (2009) Niat Menggunakan Layanan Berbasis Teknologi: Efek Moderasi Technology Readiness, Need for Interaction, and Situational Factors. In: Proceeding The 3'd National Conference Faculty of Economics Towards a New Indonesia Business Architecture Sub Theme: Striving for Global Crises: Multidisciplinary Perspectives, 10 Oktober 2009 - ISSN: 1978-6522, Surabaya.
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Abstract
This paper evaluates Technology Based Self-Service (fBSS) as alternatives forms 9f service delivery. It is giving rise to questions about the customers' acceptance of such forms of service delivery under different situational context and by all kinds of customers. This ultimate purpose of this paper is investigates the moderating effects of need for interaction, technology readiness (optimism, innovativeness, discomfort, insecurity), and situational factors (perceived waiting time and social anxiety) within a core attitudinal model for TBSS. An experimental design is used with perceived waiting time and social anxiety (through perceived crowding) as the situational treatments. The results support the core attitudinal model for TBSS and some of the hypothesized moderating effects. Implications for service practitioners as well as directions for future research are discussed.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Prosiding Seminar Nasional - ISSN: 1978-6522 |
| Uncontrolled Keywords: | Technology readiness, situational factors, need for interaction, TBSS |
| Subjects: | Business > Management |
| Divisions: | Proceeding |
| Depositing User: | F.X. Hadi |
| Date Deposited: | 22 Nov 2021 03:16 |
| Last Modified: | 26 Jul 2022 03:27 |
| URI: | http://repository.ukwms.ac.id/id/eprint/27482 |
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