Goenardi, Satriya Binangkit (2013) Analisis faktor - faktor yang mempengaruhi niat beli pada tiket online kereta api di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Penelitian yang dilakukan bertujuan untuk mengetahui faktorfaktor yang mempengaruhi niat beli konsumen pada tiket kereta online di Surabaya. Variable yang digunakan dalam penelitian ini adalah Trust in online store, Perceived risk, Perceived ease of use, perceived usefulness, attitude toward online purchasing dan Purchase Intention. Penelitian ini menggunakan metode SEM (Structural Equation Modeling), Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling sampel yang digunakan penelitian ini sebesar 150 respoden. Karakteristik sampel yaitu masyarakat yang pernah melakukan pembelian tiket online kereta api Hasil penelitian menunjukkan bahwa trust in online store berpengaruh negatif terhadap perceived risk , pengaruh perceived risk terhadap Attitude toward online purchasing adalah negatif, pengaruh Perceived ease of use terhadap Perceived usefulness adalah positif. Perceived usefulness berpengaruh positif terhadap Attitude toward online purchasing, Attitude toward online purchasing berpengaruh positif terhadap Purchase intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
| Uncontrolled Keywords: | Trust in online store, Perceived risk, perceived ease of use, perceived usefulness, Purchase intenton |
| Subjects: | Business > Management |
| Divisions: | Faculty of Business > Management Undergraduate Study Program |
| Depositing User: | Users 12 not found. |
| Date Deposited: | 05 Nov 2014 01:58 |
| Last Modified: | 10 Feb 2015 06:02 |
| URI: | http://repository.ukwms.ac.id/id/eprint/271 |
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