Pengaruh product quality dan price perception terhadap customer loyalty melalui customer satisfaction pada ban sepeda motor merek Maxxis di Surabaya

Santoso, Lulu Gabriela (2020) Pengaruh product quality dan price perception terhadap customer loyalty melalui customer satisfaction pada ban sepeda motor merek Maxxis di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh variabel Product Quality dan Price Perception terhadap Customer Loyalty melalui Customer Satisfaction pada ban sepeda motor merek Maxxis di Surabaya. Penelitian ini merupakan penelitian kausal. Teknik pengambilan sampel menggunakan non probability sampling dengan cara purposive sampling. Responden dalam penelitian ini adalah seluruh pengguna ban sepeda motor merek Maxxis di Surabaya, sedangkan sampel diambil sebanyak 150 responden. Data dalam penelitian ini dikumpulkan dengan menyebarkan kuesioner. Teknik analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan program LISREL. Hasil dalam penelitian ini dapat disimpulkan bahwa: Product Quality berpengaruh positif terhadap Customer Satisfaction, Price Perception berpengaruh positif terhadap Customer Satisfaction, Product Quality berpengaruh positif terhadap Customer Loyalty, Price Perception berpengaruh poisitf terhadap Customer Loyalty, Customer Satisfaction berpengaruh positif terhadap Customer Loyalty, Product Quality berpengaruh positif terhadap Customer Loyalty melalui Customer Satisfaction , dan Price Perception berpengaruh positif terhadap Customer Loyalty melalui Customer Satisfaction.

Item Type: Thesis (Undergraduate)
Department: S1 - Manajemen
Contributors:
Contribution
Contributors
NIDN / NIDK
Email
Thesis advisor
Putra, A.Y. Yan Wellyan Toni
NIDN0721017201
UNSPECIFIED
Thesis advisor
Pradana, Dominicus Wahyu
NIDN0707088604
UNSPECIFIED
Uncontrolled Keywords: Product quality, price perception, customer satisfaction, customer loyalty
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 8701 not found.
Date Deposited: 30 Jul 2020 10:16
Last Modified: 03 Aug 2020 06:00
URI: http://repository.ukwms.ac.id/id/eprint/22814

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