Metaphors and Arguments to Semantic Political Metaphors in Indonesian Mass Media and Its Persuasive Effect to Readers

Widiana, Yuli and Yustisiana, Rr. Arielia (2015) Metaphors and Arguments to Semantic Political Metaphors in Indonesian Mass Media and Its Persuasive Effect to Readers. CELT, a Journal of Culture, English Language, Teaching and Literature, 15 (2). pp. 205-221. ISSN 1412-3320

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Abstract

The research is aimed to describe kinds of political metaphors and their metaphorical meanings. Furthermore, the persuasive effect of political metaphors in mass media toward the readers is also analyzed based on certain parameters. The pragmatic equivalent method and the referential equivalent method are applied to analyze the data. The kinds of political metaphors include metaphors with nature as a parable, metaphors with plants as parable, metaphors with terms form various fields, metaphors with common things as a parable, metaphors with particular verbs, and metaphors with particular adjectives. The readers could comprehend political metaphors well although their interest in political news is low. Apparently, the persuasive effects of political metaphors on the public is high. It becomes a trigger for people to take action to create a better political atmosphere.

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Uncontrolled Keywords: political metaphor, mass media, persuasive effect
Subjects: Widya Mandala Catholic University on Madiun Campus > Faculty of Literature
English Education > PE English
Divisions: Faculty of Literature > PSDKU - English Literature Study Program
Depositing User: Arielia Yustisiana
Date Deposited: 19 Oct 2021 05:33
Last Modified: 19 Oct 2021 05:33
URI: http://repository.ukwms.ac.id/id/eprint/20099

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