Pengaruh self congruity, retailer awareness, retailer association, retailer perceived quality, terhadap purchase intention melalui attitude towards retailer pada toko eiger merr di Surabaya

Sukmandari, Firlly Agung (2019) Pengaruh self congruity, retailer awareness, retailer association, retailer perceived quality, terhadap purchase intention melalui attitude towards retailer pada toko eiger merr di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Self Congruity, Retailer Awareness, Retailer Association, Retailer Perceived Quality terhadap Purcahse Intention melalui Attitude towards Retailer pada Eiger Merr di Surabaya. Dalam penelitian ini, keenam variabel tersebut dianalisis menggunakan analisis SEM (Amos). Objek penelitian ini adalah Eiger Merr Surabaya. Jumlah sampel yang digunakan dalam penelitian sebanyak 150 responden. Hasil penelitian menunjukkan bahwa model yang dibangun dapat memprediksi niat pembelian konsumen secara terperinci hasil menjelaskan pada pengujian hipotesis pertama, Self Congruity berpengaruh positif terhadap Attitude toward Retailer, hipotesis kedua yaitu Retailer Awareness berpengaruh positif terhadap Attitude toward Retailer, hipotesis ketiga, Retailer Association berpengaruh positif terhadap Attitude toward Retailer, hipotesis keempat, Retailer Perceived Quality berpengaruh positif terhadap Attitude toward Retailer, dan hipotesis kelima, Attitude toward Retailer berpengaruh positif terhadap Purchase Intention

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Self Congruity, Retailer Awareness, Retailer Association, Retailer Perceived Quality, Purcahse Intention, Attitude towards Retailer.
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 7223 not found.
Date Deposited: 13 Jul 2019 06:04
Last Modified: 13 Jul 2019 06:04
URI: http://repository.ukwms.ac.id/id/eprint/19174

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