Pengaruh shopping enjoyment tendency, self esteem dan shopping lifestyle terhadap impulse buying tendency dan impulse buying behaviour pada H&M Tunjungan Plaza Surabaya

Tilaar, Putri Rosa Martha (2018) Pengaruh shopping enjoyment tendency, self esteem dan shopping lifestyle terhadap impulse buying tendency dan impulse buying behaviour pada H&M Tunjungan Plaza Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Shopping Enjoyment Tendency, Self Esteem dan Shopping Lifestyle terhadap Impulse Buying Tendency dan Impulse Buying Behaviour pada H&M Tunjungan Plaza Surabaya. Penelitian ini merupakan penelitian kausal. Penelitian ini menggunakan teknik pengambilan sampel yaitu purposive sampling, dengan jumlah sampel sebanyak 150 responden. Setiap responden tersebut merupakan individu yang pernah mengunjungi dan berbelanja di H&M Tunjungan Plaza Surabaya dan berdomisili di Kota Surabaya. Kuesioner digunakan untuk mengumpulkan data dan selanjutnya diolah dengan teknik analisis SEM (Structural Equation Modeling) dengan program LISERL 8,7. Hasil penelitian menunjukkan bahwa Shopping Enjoyment Tendency berpengaruh signifikan terhadap Impulse Buying Tendency, Shopping Enjoyment Tendency berpengaruh signifikan terhadap Impulse Buying Behaviour, Self Esteem berpengaruh signifikan terhadap Impulse Buying Tendency, Self Esteem berpengaruh signifikan terhadap Impulse Buying Behaviour, Shopping Lifestyle berpengaruh signifikan terhadap Impulse Buying Tendency, Shopping Lifestyle berpengaruh signifikan terhadap Impulse Buying Behaviour, Impulse Buying Tendency berpengaruh signifikan terhadap Impulse Buying Behaviour.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Shopping enjoyment tendency, self esteem, shopping lifestyle, impulse buying tendency, impulse buying behaviour
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Putri Rosa Martha Tilaar
Date Deposited: 29 Aug 2018 07:17
Last Modified: 10 Sep 2018 03:23
URI: http://repository.ukwms.ac.id/id/eprint/16151

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