Pengaruh store enviroment, shopping enjoyment tendency dan impulse buying tendency terhadap impulse buying melalui urge to purchase pada konsumen Zara Tunjungan Plaza Surabaya

Putri, Angela Patrisia Delfiani (2018) Pengaruh store enviroment, shopping enjoyment tendency dan impulse buying tendency terhadap impulse buying melalui urge to purchase pada konsumen Zara Tunjungan Plaza Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store enviroment, shopping enjoyment tendency dan impulse buying tendency terhadap impulse buying melalui urge to purchase pada konsumen Zara Tunjungan Plaza Surabaya. Teknik pengambilan sampel yaitu purposive sampling dengan jumlah sampel sebanyak 150 responden. Setiap responden yang mengisi kuesioner adalah individu yang pernah mengunjungi Zara Tunjungan Plaza dan berdomisili di Kota Surabaya. Kuesioner ini digunakan untuk mengumpulkan data dan kemudian diolah dengan teknik analisis SEM (Structural Equation Modeling) dengan program LISREL 8,7. Hasil penelitian menunjukkan bahwa store enviroment, shopping enjoyment tendency dan impulse buying tendency memiliki pengaruh positif dan signifikan terhadap urge to purchase. Urge to purchase memiliki pengaruh positif dan signifikan terhadap impulse buying.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Store enviroment, shopping enjoyment tendency, impulse buying tendency, impulse buying, urge to purchase
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Angela Patrisia D. Putri
Date Deposited: 29 Aug 2018 06:40
Last Modified: 29 Aug 2018 06:40
URI: http://repository.ukwms.ac.id/id/eprint/16140

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