Williyanto, Alvin (2018) Pengaruh effort expectancy, performance expectancy, self-efficacy, trust terhadap satisfaction dan intention to repurchase konsumen plazakamera.com di Surabaya. Undergraduate thesis, WIdya Mandala Catholic University Surabaya.
Preview |
Text (ABSTRAK)
ABSTRAK.pdf Download (411kB) | Preview |
Preview |
Text (BAB 1)
BAB 1.pdf Download (118kB) | Preview |
Text (BAB 2)
BAB 2.pdf Restricted to Registered users only Download (327kB) |
|
Text (BAB 3)
BAB 3.pdf Restricted to Registered users only Download (191kB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Registered users only Download (475kB) |
|
Preview |
Text (BAB 5)
BAB 5.pdf Download (124kB) | Preview |
Abstract
Tujuan Penelitian ini untuk menganalisis pengaruh ekspektasi kinerja (performance expectancy), harapan usaha (effort expectancy), efikasi diri (self-efficacy) dan kepercayaan (trust) terhadap kepuasan (satisfaction) dan niat untuk membeli kembali (intention to repurchase) e-commerce Plazakamera.com di Surabaya. Penelitian ini merupakan penelitian kausal. Teknik pengambilan sampel menggunakan non probability sampling dengan cara purposive sampling. Sampel yang digunakan sebesar 161 responden. Data dikumpulkan dengan instrumen kuesioner dan selanjutnya diolah dengan teknik analisis Struktural Equation Model (SEM) dengan menggunakan program Lisrel 8.70. Hasil penelitian ini menunjukkan bahwa variabel performance expectancy, effort expectancy, self-efficacy dan trust berpengaruh positif dan signifikan terhadap variabel satisfaction. Variabel satisfaction berpengaruh positif dan signifikan terhadap variabel intention to repurchase.
Item Type: | Thesis (Undergraduate) |
---|---|
Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | Performance expectancy, effort expectancy, self-efficacy, trust, satisfaction, intention to repurchase |
Subjects: | Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Alvin Williyanto |
Date Deposited: | 13 Aug 2018 08:28 |
Last Modified: | 13 Aug 2018 08:28 |
URI: | http://repository.ukwms.ac.id/id/eprint/15824 |
Actions (login required)
View Item |