Pengaruh trust in the private brand dan attitude toward the private brand terhadap retailer personality traist dan loyalty to the retailer

Lay, Petrus Damianus Febryan (2018) Pengaruh trust in the private brand dan attitude toward the private brand terhadap retailer personality traist dan loyalty to the retailer. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh trust in the private brand dan attitude toward the private brand terhadap retailer personality traits dan loyalty to the retailer. Teknik analisis data yang digunakan adalah SEM dan menggunakan program LISREL. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling, dengan cara purposive sampling. Penelitian ini mengambil 150 responden sebagai sampelnya. Hasil penelitian membuktikan: (1) trust in the private brand berpengaruh positif dan signifikan terhadap retailer personality traits pada konsumen Lotte Mart di Surabaya; (2) attitude toward the private brand berpengaruh positif dan signifikan terhadap retailer personality traits pada konsumen Lotte Mart di Surabaya; (3) trust in the private brand berpengaruh positif dan signifikan terhadap attitude toward the private brand pada konsumen Lotte Mart di Surabaya; (4) retailer personality traits berpengaruh positif dan signifikan terhadap retailer to the retailer pada konsumen Lotte Mart di Surabaya.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Trust, attitude, private brand, retailer personality traits , loyalty
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Petrus Damianus Febryan Lay
Date Deposited:	08 Aug 2018 01:56
Last Modified:	08 Aug 2018 01:56
URI:	http://repository.ukwms.ac.id/id/eprint/15675

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