Analisis faktor-faktor yang mempengaruhi repurchase intention website konsumen Zalora di Surabaya

Maharani, Theresia Rafina (2018) Analisis faktor-faktor yang mempengaruhi repurchase intention website konsumen Zalora di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi repurchase intention website konsumen Zalora di Surabaya. Teknik analisis data yang digunakan adalah SEM dan menggunakan program LISREL. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling, dengan cara purposive sampling. Penelitian ini mengambil 150 responden sebagai sampelnya. Hasil penelitian membuktikan: (1) Reputation of website berpengaruh positif dan signifikan terhadap trust in website pada konsumen fashion e-commerce Zalora di Surabaya; (2) Perceived size of website berpengaruh positif dan signifikan terhadap trust in website pada konsumen fashion e-commerce Zalora di Surabaya; (3) Trust in website berpengaruh positif dan signifikan terhadap satisfaction with website pada konsumen fashion e-commerce Zalora di Surabaya; (4) Trust in website berpengaruh positif dan signifikan terhadap perceived quality of website pada konsumen fashion e-commerce Zalora di Surabaya; (5) Perceived quality of website berpengaruh positif dan signifikan terhadap satisfaction with website pada konsumen fashion e-commerce Zalora di Surabaya; (6) Perceived quality of website berpengaruh positif dan signifikan terhadap repurchase intention pada konsumen fashion e-commerce Zalora di Surabaya; (7) Satisfaction with website berpengaruh positif dan signifikan terhadap repurchase intention pada konsumen fashion e-commerce Zalora di Surabaya.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	reputation of website, perceived size of website, trust in website, perceived quality of website, satisfaction with website, repurchase intention
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Users 5270 not found.
Date Deposited:	01 Feb 2018 02:21
Last Modified:	01 Feb 2018 02:21
URI:	http://repository.ukwms.ac.id/id/eprint/13883

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