Pengaruh distance, customer satisfaction, perceived quality, perceived price, perceived service quality, store assortment dan socioeconomics terhadap store patronage konsumen GAP Tunjungan Plaza.

Siswanto, Erni (2014) Pengaruh distance, customer satisfaction, perceived quality, perceived price, perceived service quality, store assortment dan socioeconomics terhadap store patronage konsumen GAP Tunjungan Plaza. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh distance, customer satisfaction, perceived quality, perceived price, perceived service quality, store assortment dan socioeconomics terhadap store patronage konsumen GAP Tunjungan Plaza Surabaya. Penelitian ini merupakan penelitian hipotesis yang disertai pengujian statistik. Variabel penelitian meliputi 7 variabel bebas dan satu variabel terikat. Jumlah sampel penelitian sebanyak 100 sampel. Teknik analisis data menggunakan regresi linier berganda. Berdasarkan nilai determinasi berganda diketahui bahwa distance, customer satisfaction, perceived quality, perceived price, perceived service quality, store assortment dan socioeconomics mempengaruhi store patronage dengan pengaruh sebesar 68%. Temuan dalam penelitian ini menunjukkan bahwa distance, customer satisfaction, perceived quality, perceived service quality, store assortment dan socioeconomics berpengaruh signifikan terhadap store patronage konsumen GAP Tunjungan Plaza Surabaya. Sedangkan perceived price tidak berpengaruh signifikan terhadap store patronage konsumen GAP Tunjungan Plaza Surabaya.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Distance; Customer Satisfaction; Perceived Quality; Perceived Price; Perceived Service Quality; Store Assortment; Socioeconomics; Store Patronage Konsumen; GAP Tunjungan Plaza.
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Operator 3 Student Staff
Date Deposited: 04 Feb 2015 08:21
Last Modified: 04 Feb 2015 08:21
URI: http://repository.ukwms.ac.id/id/eprint/1190

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