Pengaruh perceived benefits,electronic word of mouth,perceived web quality terhadap sikap konsumen belanja online melalui kepercayaan konsumen belanja online pada pelanggan Tokopedia

Tjiarlex, Ivana (2017) Pengaruh perceived benefits,electronic word of mouth,perceived web quality terhadap sikap konsumen belanja online melalui kepercayaan konsumen belanja online pada pelanggan Tokopedia. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[thumbnail of ABSTRAK]
Preview
 Text (ABSTRAK)
COVER.pdf
Download (595kB) | Preview
[thumbnail of BAB 1]
Preview
 Text (BAB 1)
Bab 1 Ivana.pdf
Download (166kB) | Preview
[thumbnail of BAB 2] Text (BAB 2)
BAB 2.pdf
Restricted to Registered users only
Download (256kB)
[thumbnail of BAB 3] Text (BAB 3)
Bab 3 - IVANA.pdf
Restricted to Registered users only
Download (215kB)
[thumbnail of BAB 4] Text (BAB 4)
bab 4.pdf
Restricted to Registered users only
Download (523kB)
[thumbnail of BAB 5]
Preview
 Text (BAB 5)
Bab 5 + Dapus.pdf
Download (260kB) | Preview
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
Lampiran.pdf
Restricted to Registered users only
Download (1MB)

Abstract

Penggunaan teknologi internet dan handphone terus meningkat dari tahun ke tahun. Hal ini membuat para pebisnis ingin meningkatkan penjualan dengan cara memperluas jaringan bisnis melalui internet atau handphone. Disisi lain sikap belanja masyarakat yang semakin modern serta kian mudahnya akses internet di berbagai penjuru daerah, menjadikan pertumbuhan toko online di negara kita semakin hari semakin banyak. Penelitian ini bertujuan untuk mengetahui pengaruh variabel perceived benefit, electronic word of mouth (ewom), dan perceived web quality terhadap sikap konsumen dalam berbelanja online melalui kepercayaan di website Tokopedia. Teknik analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa variabel perceived benefit, electronic word of mouth (ewom), dan perceived web quality berpengaruh positif terhadap sikap konsumen dalam berbelanja online di Tokopedia.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Perceived benefit, electronic word of mouth (EWOM), perceived web quality, kepercayaan, sikap belanja
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 4105 not found.
Date Deposited: 23 Feb 2017 02:15
Last Modified: 23 Feb 2017 02:15
URI: http://repository.ukwms.ac.id/id/eprint/10411

Actions (login required)

View Item View Item